KODAK EKTRA-REBORN with a smart phone by KODAK Company
Kodak Ektra- is a Smartphone Designed specially for Photographers-REBORN BY KODAK
If, in 100 years, Google is no longer recognized in this way, it would be said that Google had become the world’s next Kodak
Imagine a time well into the future where someone might not understand what it means to “Google” something. A time when they would have absolutely no clue that the name of this corporation was used colloquially to describe a search of Internet-based content and data. Or, as it is essentially used in conversation, as the way to find the answers to your questions.
That mental image is impossible for anyone with regular Internet access to fully realize, with good reason: Google is a company offering a product, but that product has become something with widespread cultural implications. The Information Age is driven by the value derived by instant access to data, and one of the foundational tools of consumer access to data is the search engine.
If, in 100 years, Google is no longer recognized in this way, it would be said that Google had become the world’s next Kodak. What had been known as “the Kodak moment,” a culturally persistent reference to a moment in time with friends or family that should be saved for posterity, has been completely subverted by “the selfie” and the act of “gramming” a picture on Instagram.
There are few more interesting tragedies in the history of American business than the demise of Kodak, which filed for Chapter 11 bankruptcy in January 2012. and few that are more frustrating given the fact that the key to the company’s renewed success lay within its grasp for years. Digital photography, the technology that decimated Kodak in the 1990s and 2000s, was originally a Kodak innovation. The company’s stubborn refusal to support the development that rivalled its core product, film, should be a cautionary tale to any major corporation and a sign to innovative start-ups that even the most monolithic corporations can become vulnerable.
But recently kodak company announced a new smartphone called the Ektra that’s designed for photographers. The phone features imaging and editing capabilities that will help photography lovers to capture the photos they envision.
The original Kodak Ektra camera was released back in 1941, and Kodak says this new smartphone is the “latest reincarnation” of that famous model. It’s a phone that’s being produced by the UK-company Bullitt Group, which is licensing the Kodak brand name for the product.
Inside the Kodak Ektra is a 21-megapixel sensor behind an f/2.0 aperture. On the front of the phone is a 13-megapixel sensor with Phase Detection AF behind an f/2.2 aperture.
The industrial design and weight of the camera are both reminiscent of point-and-shoot cameras, and on the horizontal edge is a dual-press shutter button for holding the phone like a traditional camera.
On the back of the Ektra phone is a large 5-inch HD touchscreen with a digital interface that features DSLR-style dial, part of what Kodak calls “a tactile camera experience.” The dial allows you to shoot with manual settings, adjusting shutter speed and ISO.
Other features and specs in the phone/camera include Scene Modes, a Smart Mode for auto settings, a Super 8 app that recreates classic Super 8 film stocks, 4K video recording, Android 6.0 Marshmallow OS, Snapseed editing software, optical image stabilization, an integrated photo printing app, social media sharing features, a 2.3Ghz Helio X-20 Decacore processor, a 3000 mAh battery, 3GB RAM, 32GB storage, and Corning Gorilla Glass covering the screen and lenses.
The Kodak Ektra will be initially launching in the UK and will be available across Europe later this year for £449 (~$550). No word yet on if or when the phone will be released in the United States.
Kodak Ektra Rs.36,800
- Kodak Ektra comes with DSLR modes and 5.0 inch Full HD touchscreen display.
- The device is powered by a 2.3 GHz Deca-core processor along with 3 GB of RAM and 32 GB internal storage that is expandable by using microSD card.
- It houses 3000mAh Non-removable Li-ion Battery with fast charging.
- The smartphone offers 21-megapixel rear camera and 13-megapixel selfie shutter.
- The Dual SIM device runs on the Android Marshmallow v6.0 Operating System.
- On the connectivity front it offers 4G, 3G, Bluetooth v4.1, USB Type-C, Wi-Fi 802.11 ac options.Leading Helio X-20 Decacore Processor.